Before we start The modernist aesthetic is one of the strongest influences in today's communication of European and United States brands, where the idea of less is better reduces lettering to a place of superfluous and outdated. Many brands have undergone a redesign to a neo-grotesque sans serif style, with
The logo and the hand gesture
The logo and the hand gesture
The logo and the hand gesture
Before we start The modernist aesthetic is one of the strongest influences in today's communication of European and United States brands, where the idea of less is better reduces lettering to a place of superfluous and outdated. Many brands have undergone a redesign to a neo-grotesque sans serif style, with