Consistently discounting products undermines the perceived value of a brand, casting doubt on the true worth of the full price and potentially eroding the brand's prestige.
Luxury brands: the non-discount approach
Luxury brands: the non-discount approach
Luxury brands: the non-discount approach
Consistently discounting products undermines the perceived value of a brand, casting doubt on the true worth of the full price and potentially eroding the brand's prestige.