A room of one's own, n. 1
Keeping that cute tag after you take off your new clothes; Leaving one of those thick cards you tested the perfume in your bag; Saving a business card of someone you don't even need to contact (but it's good quality paper). There is a considerable group of people (me included) that are crazy about these little stationery items—there's something so pleasant about the paper touch, so charming about the small size.
Stationery is this small bite of a brand you can carry anywhere, find a new use, and mark a memory.
Hotel stationery
The communication of a hotel brand is always one of the most complex and interesting. This is because very high levels of attention to the amenities and processes typical of any stay need to be achieved, and to insert something truly unique, making that specific hotel exceptional. Here are some of the ones we've been collecting lately, and what they tell us.
Hotel Orania—Berlin, Germany
Genuine
Effortless
Casual
Understated
Quietly chic
Hotel The Ludlow—New York, USA
Audacious
State-of-the-art
Straightforward
Self-confident
Metropolitan
Hotel Malte—Paris, France
Simple
Prudent
Handy
Convenient
Sincere
Ace Hotel Brooklyn—New York, USA
Tactile
Eccentric
Young
Adventitious
Easygoing
Hotel Pelican Hill—Newport, USA
Traditional
Ornamental
Nostalgic
Thoughtful
Warm
Nobis Hotel—Copenhagen, Denmark
Spacious
Grandiose
Clean
Objective
Respectful
Hotel Loews—Los Angeles, USA
Fresh
Horizontal
Relaxed
Plainspoken
Neat
Signing off,
Isis May